Insights Events Webinars

Digital trends in the commercial vehicle sector

october 7, 2026 · 3:00-4:00 pm (Cest)
 
online
 
Webinar SESS10N

Digital services in the commercial vehicle industry 2027

In this webinar, our commercial vehicle experts share how the market is evolving, which services matter most to customers, and where OEMs and suppliers can sharpen their portfolios to stay competitive.
Register for the webinar

Digital services are changing how commercial vehicles are evaluated, purchased, and operated across fleets. At the same time, the range of available services is expanding faster than many product and portfolio structures can keep up with.

The webinar is based on the latest findings from our ongoing DicoDecode+ 2027 study, covering more than 900 digital services from 140 providers, combined with insights from surveys of 900 industry experts across five countries. 

This webinar is for you if you

  • are responsible for the strategy or portfolio of digital services at a commercial vehicle OEM or supplier,
  • want to benchmark your digital offerings against market requirements and competitors,
  • need to understand which services are genuinely relevant for fleet operators,
  • make decisions on in-house development, partnerships, and investment priorities,
  • develop digital services for mixed fleets, connected vehicles, or operational processes,
  • work in strategy, product, digital, connected vehicle, aftersales, or business development.

What you'll take away 

01

Spot market shifts earlier

Understand how the digital services market for commercial vehicles is evolving and which new players are shaping the competitive environment.

02

Assess differentiation realistically

See which digital services still create competitive advantage and which capabilities are becoming standard expectations.

03

Better understand customer relevance

Gain insight into the services that support fleet operators, drivers, and other user groups in their day-to-day work, and influence purchasing decisions.

04

Set strategic priorities with confidence

Build a stronger foundation for deciding which capabilities to develop in-house, which to deliver through partnerships, and which to deprioritize.

05

Put AI into practice

See how Vibe Coding can be used to build initial prototypes and digital service concepts in a matter of hours.

Meet our experts

Helmut+Stadler

Helmut Stadler

partner / industry lead commercial vehicles

Anna+W%C3%BCrthner+

Anna Würthner

senior strategy consultant

+Annemarieke+Kostense

Annemarieke Kostense

senior manager

Register now

October 7, 2026 · 3 - 4 pm (CEST)