Insights Events Webinars

Marketplace Transformation

29. SEPTEMBER 2026 · 4:00 - 5:00 PM (UTC+2)
 
ONLINE
 
WEBINAR SESS10N

How to grow digital commerce without disrupting your dealer network

Retail brands and manufacturers are under pressure to expand digital commerce while protecting the partner, dealer, and distributor networks that remain critical to their business. In this webinar, Mirakl and Diconium discuss how marketplace solutions can help manufacturers and retail brands modernize commerce, strengthen omnichannel experiences, and prepare for future AI-driven buying journeys.
Register to our webinar

Joining the discussion, STIHL USA will share lessons from its marketplace transformation and how it supports a large dealer network while improving the customer experience.

The session will cover key decisions brands need to consider, including marketplace strategy, target architecture, partner and dealer onboarding, operating models, fulfillment integration, and the role of commerce platforms as a foundation for future agentic commerce use cases.

Get to know your speakers

dickel_sooriah_vp_mirakl_headshot

Dickel Sooriah

VP of B2B Commerce Solutions Mirakl
bindhu_eduru_diconium

Bindhu Eduru

Senior Technical Product Owner Diconium
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Rob Jenson

Director & US Head of Ecommerce & Insights STIHL USA (Guest Speaker)

This webinar is ideal for you if

  • You are a retail brand or manufacturer selling through dealers, distributors, or channel partners.
  • You want to grow digital commerce without weakening partner or dealer relationships.
  • You are evaluating marketplace models to improve assortment, availability, and fulfillment across a complex network.
  • You need to connect commerce, marketplace operations, and fulfillment into a more scalable operating model.
  • You want to prepare your commerce ecosystem for future AI and agentic commerce use cases.

You will be able to

01

Understand where marketplace models create value.

For manufacturers and retail brands with dealer, distribution or partner networks.

02

Learn the strategic and operational decisions.

Behind a marketplace transformation, including architecture, partner, onboarding, adoption, and day-to-day operations.

03

Take away practical lessons.

From real-world marketplace implementations, including STIHL USA as a case study.

Register now and join our webinar

29. September 2026 · 4 - 5 pm (UTC+2)

 

About Mirakl
Mirakl's AI-powered platform helps manufacturers grow aftermarket revenue and streamline B2B commerce across fragmented distribution networks. For leading manufacturers like Airbus, Toyota Material Handling and STIHL, this means aggregating their dealers into a unified digital channel, offering a one-stop shop for spare parts and accessories without the added inventory burden and setting strong foundations for AI-driven commerce.
About Diconium

Diconium is a global tech company and end-to-end partner that builds, runs, and scales intelligence across the commerce value chain. With over 30 years of experience and as part of the Volkswagen Group, Diconium has a proven track record in building intelligent commerce ecosystems.